What I’d do about the easyJet share price right now

first_img I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. What I’d do about the easyJet share price right now Our 6 ‘Best Buys Now’ Shares Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! conorcoyle owns shares of easyJet (LSE:EZJ). The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Enter Your Email Address Image source: Getty Images center_img Simply click below to discover how you can take advantage of this. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. “This Stock Could Be Like Buying Amazon in 1997” Conor Coyle | Tuesday, 9th February, 2021 | More on: EZJ It’s been a funny old year for the stock market. For many of us, the Covid-19 pandemic could well be the biggest global event of our lives. The turbulence felt in the market in the last 12 months has echoed that.The initial crash that followed the arrival of the pandemic is now making way for a new market rally. But there are many sceptics who think that stocks are currently overvalued. They worry we could be in for another crash in the months ahead.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Of course, much of that depends on the course of the pandemic, and success or otherwise of vaccine programmes around the world.During difficult times, I like to see where the opportunities lie in the market. That’s why I bought shares in FTSE 250-listed airline easyJet (LSE:EZJ) last year. Now, the share price is currently around 825p, only slightly higher than when I bought in June 2020. So, do I now buy more, hold, or sell? Here’s what I’m planning to do.Why did I buy easyJet shares?A global pandemic and a massive, worldwide reduction in international travel for both business and leisure — terrible time to buy shares in an airline, right?By the end of March 2020, easyJet’s market capitalisation had lost two-thirds of its value. Investors must have been wondering if the airline and the industry would survive.However, I was sure that, at some point in the near(ish) future, we would return to a normal way of life. It might not look exactly the same, but international travel would once again become part of our work and leisure lives. With that said — I also assumed that easyJet would be able to weather the storm and be there when demand for flights restarts. Whether that restart is in three months, three years, or 10 years.How do I feel about EZJ now?The easyJet share price has recovered 44% of its value in the last six months. Even so, it still trades well below the 1,500p price tag it had pre-Covid-19.As a fellow Fool has pointed out, there does seem to be a little confusion about new CEO Johan Lundgren’s strategy of heading a little more upmarket to compete with the likes of British Airways, owned by International Consolidated Airlines Group (LSE:IAG). Given the current climate, it might be wiser for the company to stick to the budget brand it is known for.It may take longer that I’d thought to see generous returns on my investment, but I still believe the shares are worth more than I paid for them. I expect there will be a boom for the business when travel restrictions are lifted. People will be keen to spend their spare cash on holidays, I think, once the doom and gloom has been put in the rear-view mirror.As a result I’m still optimistic about the easyJet share price, and I’d still add the stock to my portfolio or Stocks and Shares ISA. See all posts by Conor Coylelast_img read more