LaLiga denounces the insults to Morata and Simeone in the Bernabéu

first_imgLaLiga has denounced to the Competition and Anti-Violence Committees the insults made to Morata during the derby last Saturday at the Santiago Bernabéu. There were also shouts to Simeone which are included in the writing. According to the report, the insults were launched from the Grada Fans sector of Madrid.“Some 1,300 local fans, located in the local animation stand, called” Grada FANS RMCF “sang the “Morata is a rat” and the “fucking Indian who does not bounce” in the 32nd minute, according to the letter Shortly after, they sang from the same area the “Ole, ole, ole, cuckold Simeone”. Already in the second half, the song was “Ay Morata, ay Morata, you never wanted to see him, you were always a substitute, in the Wanda, get fucked. “ Exposed this, the LaLiga report explains that the rest of the Bernabéu fans maintained “proper behavior throughout the game. “The cameras of The day after, from Movistar +picked up Morata’s reactions to the screams that came from what was his hobby, both when he was playing and when he sat on the bench forced by some discomfort: “I sweat it …”last_img read more

Nakumatt’s Mwangi wins May’s Coach award

first_imgThe 33-year-old Mwangi was in charge of Nakumatt’s technical bench when they recorded three victories and a draw to claim the most number of league points in May.Ten points garnered in their best run of the season also lifted Nakumatt from relegation zone to mid table comfort. Sofapaka also recorded three victories and a draw but Batoto Ba Mungu tactician John Baraza lost out to Mwangi on superior goal count.In spite of the stellar performance in May, Mwangi has since been redeployed to the role of assistant coach with American Melis Medo taking over as the head coach.Nakumatt launched their May campaign with a hard-fought 3-2 win over Zoo FC in Kericho followed by a 2-2 draw against AFC Leopards in Machakos.They then defeated Tusker FC 2-1 in Machakos before beating Posta Rangers 2-0 in the last match of the month at Camp Toyoyo Grounds. The good run saw them move from the foot of the Kenyan Premier League table to 12th position.Mwangi, a former Liberty Academy, and Mathare Youth coach took home with Sh75,000 courtesy of sponsors, Fidelity Insurance, and personalized trophy. He attributed the fine run on financial incentives brought in by new owners and paid tribute to Melis who had just joined the team in a consultancy capacity then.“The injection of financial investment by new owners helped transform the team during that month but I must give credit to the players for rising to the occasion. We previously went into games without proper training but since finance was availed preparations were better. The players did their part and I’m grateful it won me this award,” The soft spoken Mwangi remarked0Shares0000(Visited 1 times, 1 visits today) 0Shares0000Nakumatt FC head coach Mwangi named May Fidelity Insurance Coach of the MonthNAIROBI, Kenya, July 3 – Demoted Nakumatt FC tactician Anthony Mwangi has been named the Fidelity Insurance Coach of the Month for May.With his fete Nakumatt became the 1st team to scoop both player and coach’s gong in a single month following Boniface Mukhekhe’s crowning last week.last_img read more

DDTV: It’s beginning to look a lot like Christmas at Eclipse Cinema Lifford/Strabane

first_imgSanta Claus and his elves took a break from making toys and decided to treat themselves to a film at Eclipse Cinema Lifford/Strabane earlier this week.Rudolph, Elsa and Olaf from Frozen, Spongebob Squarepants, Woody from Toy Story, and a few minions also joined them. After loading up on sweeties and popcorn, they all joined together and sung their favourite carols as they waited for the movie to begin!To see Eclipse Cinema’s showings and to check out their fantastic deals you can click here!DDTV: It’s beginning to look a lot like Christmas at Eclipse Cinema Lifford/Strabane was last modified: November 27th, 2016 by Elaine McCalligShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:CHristmaseclipse cinema lifford strabaneElvesfilmRudolphSANTAlast_img read more

Liverpool and PSG stars form part of the world’s most expensive XI

first_img possible standings Forward – Neymar (Barcelona to Paris Saint-Germain for £200million, 2017) England’s most successful clubs of the past decade, according to trophies won Which teams do the best on Boxing Day in the Premier League era? So ahead of the game at Anfield, talkSPORT.com looks at the starting XI of costly players. 13 Every current Premier League club’s best kit from the past decade Every time Ally McCoist lost it on air in 2019, including funny XI reactions How the Premier League table could change after the Boxing Day fixtures Mbappe was one of the stand-out players at this summer’s World Cup and, in 10 years time, the fee PSG paid could be seen as a solid investment more than anything else Alisson’s transfer made him the world’s most expensive goalkeeper until Kepa joined Chelsea Forward – Kylian Mbappe (Monaco to Paris Saint-Germain for £166million, 2018) Juventus have nearly recouped half of Ronaldo’s transfer fee through shirt sales BEST OF impact He broke the hearts of Liverpool fans everywhere when he moved to Barca, but they made a tidy profit Top nine Premier League free transfers of the decade 13 Most popular football news MONEY 13 Centre Back – Virgil van Dijk (Southampton to Liverpool for £75million, 2018) Despite being the world’s most expensive player for a brief moment, the France international is slowly but surely convincing his doubters Every Championship club’s best signing of the decade, including Taarabt and Dack REVEALED Walker won the Premier League title in his first season with City 13 13 13 Forbes list reveals how much Mayweather, Ronaldo and Messi earned this decade 13 13 13 Has enjoyed a solid enough certainly, but you get the feeling City fans won’t see the best of him until he has a solid pre-season to totally immerse himself into Guardiola’s ideologies Forward – Cristiano Ronaldo (Real Madrid to Juventus for £99million, 2018) Despite persistent rumours of a move to Real Madrid, the Brazilian is still a PSG star Goalkeeper – Alisson Becker (Roma to Liverpool for £67million, 2018) 13 13 REVEALED Where Ancelotti ranks with every Premier League boss for trophies won 13 Ronaldo warned Lukaku how hard scoring goals in Serie A would be before Inter move Midfield – Philippe Coutinho (Liverpool to Barcelona for £142million, 2018) Left Back – Benjamin Mendy (Monaco to Manchester City for £52million, 2017) silverware RANKED Centre Back – Aymeric Laporte (Athletic Bilbao to Manchester City for £58million, 2018) Liverpool v Paris Saint-Germain sees two of the most expensive line-ups in football come head-to-head in the Champions League.Goalkeeper Alisson was signed in a £67million transfer, while Neymar set the French club back £200m and his partner, Kylian Mbappe was £166m. Alisson is Liverpool’s new No.1 following his record £67m move from Roma ADVICE After winning the Golden Ball at the 2014 World Cup, Real spent big to bring the Colombia star to Madrid Right Back – Kyle Walker (Tottenham Hotspur to Manchester City for £54million, 2017) smart causal 13 Midfield – Paul Pogba (Juventus to Manchester United for £90million, 2016) Was just one game away from becoming a Champions League winner in his first season at Anfield Midfield – James Rodriguez (Monaco to Real Madrid for £54million, 2014) Mendy suffered an injury-stricken first season with City, but still won the Premier League and World Cup last_img read more

JIM McGUINNESS HELPS TO LAUNCH CLUB TIR CHONAILL IN DUBLIN

first_imgAt the launch of Club Tir Chonail in Dublin from left Sean Dunnion, Grace Boyle, Kevin Moran, Kieran Kelly, Catherine McCarron the Donegal Rose, Jim McGuinness, Mick McGinley, Michael McMenaminDONEGAL Senior team manager Jim McGuinness has helped to launch Club Tir Chonaill in Dublin this evening.The coach took a break from team preparations ahead of the clash with Tyrone on Sunday week to meet and greet fans wanting to join the club – and help the development of the team and new facilities at Convoy.The event at the Harcourt Hotel was attended by many Donegal fans based in the capital. Sean Dunnion, John Carr, Donegal Rose Catherine McCarron and Mick Mc GinleyAt launch in Dublin: from left Finian s, Grace Boyle, Sean Dunnion. Donegal rose Catherine McCarron, Kieran Kelly & John Carr      JIM McGUINNESS HELPS TO LAUNCH CLUB TIR CHONAILL IN DUBLIN was last modified: May 16th, 2013 by BrendaShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:JIM McGUINNESS HELPS TO LAUNCH CLUB TIR CHONAILL IN DUBLINlast_img read more

Donegal tourism promoted at major Galway festival

first_imgDonegal Tourism was well positioned to promote County Donegal in the heart of Galway City at the harbour during the massively popular SeaFest 2017 maritime event from June 30th to July 2nd 2017. Donegal garnered huge interest from both domestic and international visitors at the festival, making it the second year that Donegal Tourism have attended the event to showcase the ‘Coolest Place on the Planet.’Ireland’s national maritime festival SeaFest attracted an incredible 101,113 visitors to Galway Harbour during the three day event. The figures, just released by SeaFest, have shown a phenomenal 68% growth in attendance in just one year. Last year SeaFest saw 60,000 visitors attend the festival, and in 2015, its inaugural year, it netted 10,000 visitors. Galway Harbour was transformed into a giant interactive ‘sea world’ for the three day festival and the waterfront was awash with non-stop activities and entertainment for those of all ages.Free sailing and kayaking was on offer and the Irish Sailing Association also offered disabled access for budding sailors over the weekend. There were open tours available on a number of vessels in the ship filled harbour including the tall ship The Phoenix, the Irish naval vessel LÉ Ciara, the Commissioners of Irish Lights Granuaile and the Marine Institute’s research vessel the RV Celtic Explorer.The huge display from the Defence Forces was popular with the young and young at heart. BIM and Bord Bia’s Seafood Experience featured live cookery and fishmongery demonstrations, as well as interactive exhibits and displays of live fish and shellfish species. Marine-inspired entrepreneurs based in the West of Ireland shared their stories in the LookWest.ie Marquee.Donegal Tourism in association with Donegal County Council maximised the potential to raise awareness of the Donegal brand, Go Visit Donegal with a branded marquee positioned in a key focal point at Galway Harbour where marketing staff were on hand to distribute Donegal brochures and maps at the event. Donegal Tourism ran a competition to win a trip to Donegal that received over 1000 entries. Donegal Tourism wish to thank Paul Diver at the Sandhouse Hotel and Spa who offered a complimentary 2 night stay with evening meal and also Eddie Marshall from Donegal Bay Waterbus who offered a complimentary cruise on the Donegal Bay Waterbus as part of this attractive prize.Joy Harron, Marine Tourism Marketing & Development Officer with Donegal Tourism said that “too many visitors arrive in Dublin with plans to travel to the South of Ireland only. Donegal Tourism wanted to showcase all that Donegal has to offer and to say that next time; visitors need to travel to the North West and experience Donegal, the Coolest Place on the Planet.“SeaFest 2017 was the perfect place to capture this audience of both domestic and international visitors”.Donegal Tourism carries out a variety of online and offline marketing activities in support of Fáilte Ireland campaigns to draw visitors North West on the Wild Atlantic Way.SeaFest 2017 incorporated a series of marine-related business and research events, the Annual Our Ocean Wealth Summit, as well as the maritime festival which took place over the weekend. Figures released by SEMRU at Our Ocean Wealth Summit, held as part of SeaFest on Friday 30 June, show that Ireland’s ‘blue economy’ is performing better than the general economy. The figures indicate that the direct economic value of Ireland’s ocean economy was €1.8 billion or approximately 0.9% of gross domestic product (GDP) in 2016, which represents a 20% increase on 2014 levels.Donegal has great potential to develop its blue economy with over 1134 km of the longest mainland coastline in Ireland, with beautiful and rugged seascapes on the Wild Atlantic Way.Coastal communities in Donegal are working together with local authorities, tourism bodies and other organisations and businesses to develop all aspects of the blue economy in particular the many opportunities presented by the marine tourism sector and this collaborative approach will help deliver positive results and future successes in Donegal.Donegal tourism promoted at major Galway festival was last modified: July 14th, 2017 by Elaine McCalligShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:donegalGalwayseafesttourismlast_img read more

Stark warning for parents never to leave babies in car seats for too long

first_imgParents have been warned that keeping newborns in a car seat for longer than 30 minutes could put them at risk of suffocation but only a third of parents are aware of the risks, it’s been revealed.A survey by Churchill Car Insurance found that only 31 per cent of parents are aware that long periods of time in a car seat can cause problems with babies’ breathing and increase their heart rate.What’s more, a similar proportion also didn’t realise that they should be taking a 15-minute break every two hours when travelling with a newborn, according to a report.  Three-quarters of parents surveyed said were unaware that travelling for longer than 30 minutes at a time can result in breathing difficulties for young babies.Surprisingly, the poll of 2,000 adults found that younger parents were more aware of these travelling risks than those aged 35 or older.Professor Peter Fleming, from the University of Bristol, helped conduct previous research funded by the Lullaby Trust which found that newborns sat at a 40-degree angle for as little as half an hour can be affected due to their “scrunched up” position.He said: “Although it is very important for parents to always use an appropriate car seat for young babies on car journeys, the baby should always be taken out of the seat and placed in a suitable sleeping place such as a cot or Moses basket after the journey. Car seats are not designed for longer periods of infant sleep.“In the first four-to-six weeks after birth parents should try to avoid car journeys of more than 30 minutes for their baby, and whenever possible an adult should travel with the baby in the back seat of the car to keep a check on their position and well-being.“If longer journeys are unavoidable, please take regular breaks in which the baby is taken out of the car seat as much as possible.” Advertisement Stark warning for parents never to leave babies in car seats for too long was last modified: September 8th, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Texas Shooter Was Angry Atheist

first_img(Visited 460 times, 1 visits today)FacebookTwitterPinterestSave分享0 Mainstream media reports downplay testimony of people who knew shooter as an avowed atheist who considered Christians stupid.Why did Texas shooter Devin Patrick Kelley enter a peaceful Christian church for his murderous rampage last Sunday morning? While most of the media are focused on questions of mental illness and failures of background checks, only a few are reporting testimonies of people who knew the shooter’s beliefs. The Daily Mail (UK) recounts these details:“Former classmates described him as ‘creepy’, ‘crazy’ and an ‘outcast’ who had recently started preaching about atheism and picking fights on social media.““‘He was the first atheist I met. He went Air Force after high school, got discharged but I don’t know why.” (Patrick Boyce, an acquaintance at Kelley’s high school)‘He was always talking about how people who believe in God we’re stupid and trying to preach his atheism‘ (Nina Rose Nava, a high school classmate)Michael Goff added: ‘He was weird but never that damn weird, always posting his atheist sh** like Nina wrote, but damn he always posted pics of him and his baby – crazy.’Truth Report made this statement from the above report:The Daily Mail reports that former friends and schoolmates of Kelley describe him as an extreme atheist who pushed an anti-Christian agenda on Facebook and elsewhere. Despite this, police say they do not think religion was a motivating factor in the shooting.Based on the Daily Mail’s piece, Breitbart News headlined a story posted November 5, “Texas Church Shooter Was Atheist, Thought Christians ‘Stupid’.” The next day, Breitbart News discussed the ‘official’ story, “Texas Church Shooting Not Motivated by Race or Religion, ‘There Was a Domestic Situation’.” Freeman Martin, a spokesman for the Department of Public Safety, dismissed any religious motivation, saying,“It’s a senseless crime. But we can tell you that there was a domestic situation going on within this family. The suspect’s mother-in-law attended this church. We know that he had made threatening — she had received threatening texts from him. And we can’t go into details about that domestic situation that is continuing to be vetted and thoroughly investigated. But we want to get that out there, that this was not racially motivated. It wasn’t over religious beliefs. There was a domestic situation going on within the family with the in-laws.”By November 8, most news reports were focused on Kelley’s previous acts of domestic violence, his military experience and dishonorable discharge, and his escape from a mental hospital (see Washington Post entry, and World Magazine’s The Sift). Breitbart News told about how a bureaucratic failure in background checks, which would have stopped him, allowed him to obtain the gun used in the massacre. The Daily Mail posted stories about the shooter’s abuse of women. Breitbart News told about Kelley’s long history of abuse of animals.But why attack innocent worshipers in a peaceful Baptist church in the small town of Sutherland Springs, Texas? The Daily Mail reported another surprising detail: on November 7, Kelley took his children to the church’s fall festival just 5 days prior, and was greeted cheerfully by church members glad to see him, hoping that his domestic disputes were being solved. Following that, he sent threatening emails to his mother-in-law, who attended the church. Was he scoping it out, knowing what he intended to do? If so, that would indicate enough presence of mind to consider it a crime of premeditated murder, not the deranged snap of a mentally ill person.The article includes a timeline of key events in Kelley’s life. As it turns out, the mother-in-law was not present on the Sunday of the shooting. The horrors of the rampage are just now being described by survivors. Kelley shot babies, adults and elderly people at point-blank range, as he walked up and down the aisles, sometimes shooting victims over and over to ensure they were dead. Another Daily Mail post recounts the stories of victims of the shooting. The pastor of a neighboring community told Fox News anchor Shepard Smith how Pastor Frank Pomeroy, who was not present that day, is trying to help church members and townspeople deal with this horrendous example of pure evil. World Magazine posted a short piece, “Survivors recount horror of church attack,” noting that Kelley shot off at least 450 rounds.Speaking of evil, Phys.org headlined a story, “How belief in pure evil relates to perceptions and punishments of gun violence perpetrators.” A biologist and a psychologist say, “To our knowledge, we are actually the first researchers to successfully measure people’s perceptions of whether pure evil actually exists.” The article doesn’t say so, but evil is a theological term. For secular materialists, evil is only a behavioral strategy that evolved. As such, it cannot be called evil, which would imply the existence of absolute moral standards. It might even be called good if it led to reproductive success or survival of the fittest.Only conservative news outlets like Truth Revolt pointed out that the death toll could have been far worse had not Stephen Willeford, a former NRA instructor, ran toward the church with his AR-15 when he heard the shooting. “He saw me, and I saw him,” he said. Having wounded Kelley who ran into his SUV and drove off, Willeford jumped into another neighbor’s car where the two gave chase until Kelley ran off the road and then shot himself. President Trump said during his Asia trip that the death toll could have been in the hundreds had not Willeford intervened. Willeford downplayed reports he was a hero. “I think my God, my Lord protected me and gave me the skills to do what needed to be done.”Update 11/08/17: At New Republic, Sarah Jones scoffs at conservative Christians who make a big deal of the shooter’s atheism. With insults and demeaning language, Jones uses selective evidence to make it seem like mass murderers are just as likely to be Christians as atheists. She also mocks “far right-wing Christian conservatives” and their support for gun rights. At WND, for a different view, Michael Brown gives four reasons why there is so much hatred against Christians in America these days. “First, it is a natural fruit of the harsh and condescending ‘new atheism,’ which continues to poison many hearts and minds with its venom,” he begins. “God is not simply to be rejected; He is to mocked and ridiculed, as are His followers.” Those sentiments, expressed often enough to a wide enough audience, are likely to lead to violence.We don’t want to be dogmatic while investigations are continuing, and we certainly are not claiming that all atheists are murderous haters of Christians (some of them have other methods, like firing them, denying them tenure, and preventing them from getting a hearing). There is a complex interplay of conditions and motivations behind Kelley’s rampage, but why did he do this in a church? That’s what doesn’t make sense in news reports so far. If he just wanted to kill his mother-in-law or family members, why not go to their homes? If he saw his mother-in-law was not in church as he expected, why did he shoot babies and whole families? If he just wanted to murder people at random, why not some other public place, like Stephen Paddock chose in Las Vegas? (The only hints coming from that unsolved mass murder is that Paddock was on a serious losing streak in his gambling; did he want to kill himself and go out in a blaze of glory? The case is still baffling.) Kelley had enough presence of mind to load his car with guns, drive to the church when he knew it would be in session, and enter in a blaze of gunfire, yelling “Everybody die!” Anybody who cried out he shot, even crying babies. Some played dead to try to save their lives.It will be instructive to see what the investigations turn up about Devin Kelley, provided the officials tell the whole truth. Watch for suggestions of premeditation that would indicate Kelley had enough presence of mind to plan his attack, and was not merely suffering from mental illness. Watch for additional reports about his hatred of Christianity, and his prideful atheism. Was it a result of teaching about Darwinian evolution? Observe that some atheists after the carnage were ridiculing other Christians for praying for the victims. That attitude only fosters more hate.We know from other mass shootings that Darwinism has the power to enrage people against religion. It was true at Columbine High School, and in Norway with Anders Breivik. Atheists will sometimes retort that religion has caused a lot of deaths, but most often those were on battlefields in political conflicts. You don’t see Christians entering atheist clubs with assault rifles and gunning down helpless men, women and children at point-blank range. And if atheists want to play statistics, have them consider the 168 million deaths caused by atheist regimes in the 20th century (Russia, China, Cambodia, and more). Today in Washington DC, the “Victims of Communism Centennial Commemoration” is taking place at the 100th anniversary of the Russian Revolution, to help free people never forget the 100 million victims of an ideology that “committed some of the worst and most widespread atrocities known to history.” Lenin, Stalin, Mao and the other communist dictators hated religion, believing Darwin had proved that religion was an opiate of the people and needed to be snuffed out. Behold the faces of victims of Stalin’s gulags posted by The Daily Mail to consider the consequences.If any doubt remains about the potential for Darwinian evolution to foment hatred and violence, we encourage readers to obtain two books by one of our contributing authors, Jerry Bergman. In these two well-documented books, The Darwin Effect and How Darwinism Corrodes Morality, Dr. Bergman lays out in gut-wrenching detail the evil fruit of Darwinism, and how it manifested itself throughout all aspects of society. The second book, for instance, tells the story of Anders Breivik, who committed an even greater mass murder of 77 young people in Norway in 2011. Bergman quotes Breivik’s manifesto written before the massacre indicating his strong allegiance to Darwinian ideas of natural selection. last_img read more

How Obama Knew How You’d Vote, Even Before You Did

first_imgTags:#2012 election#Big Data#Government#politics Top Reasons to Go With Managed WordPress Hosting Imagine you were a political analyst who time traveled from 1990s to November 5, 2012. A quick look at the national polls for the presidential election, you would probably have thought that Republican nominee Mitt Romney had a pretty good shot at claiming the presidency. Obviously, you – like many of the Republican faithful – would have been dead wrong. President Barack Obama and his team, though, likely knew that he would win, and by precisely how much, days before the actual voting even started. In the first of a three-part series on how Obama used technology to win the election, MIT Technology Review breaks down how the President’s team used Big Data and sophisticated analytics at an almost unprecedented scale to track voters, and nudge them in the direction that the Obama team wanted them to go.What the Obama team did was little short of amazing. It essentially created a cohort-analysis system of data to judge every single voter it wanted to get to the polls. Obama’s team took the usual system of analytics and reduced it to the most granular level: the individual voter. The analytics campaign, led by chief analytics officer Dan Wagner, was able to assign voters individual scores based on if and how they would vote. In doing this, Wagner’s team could accurately predict human behavior. “But underneath all that were scores describing particular voters: a new political currency that predicted the behavior of individual humans. The campaign didn’t just know who you were; it knew exactly how it could turn you into the type of person it wanted you to be,” wrote Technology Review’s guest contributor Sasha Issenberg.  In contrast, the Romney campaign was still in an earlier mode of data analytics, focused around larger cohorts such as campaign topics (the fall of Obama-backed solar energy provider Solyndra, for instance) and how individual ads affected the voter mindset.Florida election results 2012In part two of Issenberg’s series, he notes that the Romney team understood it did not have the depth of ground-level analytics that the Obama team had and was forced to be reactionary to how the Obama campaign deployed its resources. For instance, why did Obama run 68 ads in a small Alabama town that traditionally voted Republican?Obama was likely targeting voters in Florida with his Alabama media buy, trying to sway voters in key counties like Holmes, Jackson, Walton and Gadsen. The Obama team likely knew that the state of Florida would come down to several thousand votes (which it did) and that eroding Romney’s base there would be important to win the state. Of those counties, Obama won only Gadsen. But winning those counties was not as important to the Obama team as was making sure that people that supported him in 2008 also did so in 2012.For instance, in Jackson county, Obama received 7,342 (35.1%) votes in 2012 against 7,632 (35%) in 2008. Obama’s goal in 2012 was to make sure that everybody that voted for him in 2008 also did so in 2012 while adding new voters as well. Even though he lost those counties, by matching his numbers in those two counties in an election where the Republican base was emotionally invested against him, Obama can count those Florida counties as a win. Considering that Obama beat Romney by only about 73,000 votes in Florida, those votes counted for a lot. Predicting Human Behavior Through Data AnalysisBy taking an approach to individual voter targeting and setting up the algorithms and databases to do it, Obama’s team put itself on the forefront of a growing field of innovation: predictive analysis of individual human behavior and reaction.The largest technology companies and a growing number of advertisers are seen as leaders in this field. People like to joke that, “Google knows everything about me.” Well, it probably does. In a mobile application, for example, what buttons are the users most likely to push? Are they more or less likely to tap on an advertisement? What can the app publisher do to get users to open the app more often (increasing the likelihood of clicking an ad or buying in-app goods)? The next step is to apply those questions to specific cohorts. Is a woman aged 18-21 years more likely to re-engage with the app than a man of the same age? How many times does a 25-year-old man need to open an app before he makes his first in-app purchase?Companies like Apsalar, Flurry, Localytics, Sonamine and others are working on this type of cohort data – not just to understand how people use mobile apps, but how they can be influenced to perform particular actions. By analyzing millions of data sets created by touching items within an app, companies can guess with a very high degree of accuracy what you are going to do next. Once a company knows what you are going to do, it can then influence you to perform the actions it desires.This is almost exactly what the Obama team did, except instead of mobile apps, it was millions upon millions of voters. The Obama team figured out what type of person a voter was and how that person would respond to certain types of stimuli – such as direct mail, person-to-person interviews, social media, advertising, and so on. Obama was then able to deploy his massive volunteer network (some 500,000 people) and other campaign resources as needed.Ultimately, this approach is what set apart Obama’s campaign. It was not just having a smartphone app as a “walk list” (the list that volunteers use to see who has come to the polls) or keeping track of media sentiment through in-depth analytics. It was about having the most granular data possible and then knowing how to act on it.Some of the biggest tech companies in the world that specialize in behavioral data could not have done quite what the Obama team did by mixing social science (how users react to different stimuli) to structured big data. Top image: tree graph of 2012 election results county by county, courtesy of Wikipedia. dan rowinski Why Tech Companies Need Simpler Terms of Servic…center_img Related Posts A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Marketlast_img read more