Campaigners hope that a new website will educate c

first_imgCampaigners hope that a new website will educate children – and their teachers – about the “eugenicist agitation” that led to tens of thousands of people with learning difficulties being incarcerated for life throughout much of the twentieth century.The new educational resource* is built around the film No Longer Shut Up (pictured), which tells the story of disabled campaigner and self-advocate Mabel Cooper, who was institutionalised in the 1950s, and kept in long-stay hospitals for more than 30 years, as a result of bogus assessments of her IQ.Legislation introducing widespread detention of people with learning difficulties was first brought in through the 1913 Mental Deficiency Act, and was based on the same eugenicist ideology that would lead to forced sterilisation and racist immigration control in the US, and the extermination of tens or even hundreds of thousands of disabled people by the Nazis in the 1930s.On her release, Cooper worked to increase awareness about the old long-stay hospitals, and was awarded an honorary Open University degree in 2010, three years before she died.The website, launched in parliament this week as part of UK Disability History Month (DHM), includes activities for both mainstream and special educational provision, and covers issues such as disability rights, discrimination and bullying.Among those subjects, it examines “the impact of attaching labels to people”, daily life in the long-stays, how disabled residents resisted the hospital regimes that oppressed them, and the new challenges created when increasing numbers of people like Mabel Cooper began to be returned to live in the community from the 1980s.The website also examines how many disabled people, particularly those who are autistic, are still being locked up against their will in assessment and treatment units.And it examines the use of disability-related language, the subject of this year’s DHM.Richard Rieser, DHM’s coordinator, said that the kind of “false science” that led to Cooper’s incarceration was still being used today to assess how children should be educated, for example through 11-plus exams.He said: “We are hoping that schools will all start using this to show how science can be misused and show how people can be affected in such a dramatic way.“We need to uncover these things that have gone on, both in the past and in the present.“It’s about looking at the past but also how we change things in the present to get greater equality for disabled people.”Rieser told the parliamentary event that it was vital that people with learning difficulties were supported to “become voices for their own rights”, as Mabel Cooper had done.He said that disabled people had always resisted oppression and that “we must build that resistance now and we must ask non-disabled people to be our allies”.Patrick Burke, founder and chair of People First Merseyside for more than 25 years, told the launch event about some of his own experiences of being institutionalised for more than 20 years in a long-stay hospital.Ian Davies, former chair of Central England People First and a member of The Open University’s Social History of Learning Disability steering group, said afterwards that the online resource was “a really good project”.He said: “We need to get [young] people involved at a very early stage, so they understand what is happening.”Rieser said later, at an event held to launch UK Disability History Month, that the way language was used can either empower or disempower disabled people.He said: “We live in a world where if you triumph over the tragedy you become a superhuman on Channel 4.“What about the rest of us? Are we lesser humans or ‘under-humans’?“Should all disabled people be measured [against the Paralympics]? I don’t think so.“Or should we all be seen as the government would like us to be seen, as scroungers… the not quite deserving poor?“This is the language used to describe us and it has an impact and leads to death on the streets.”He pointed to the deaths of disabled people like Kevin Davies, Raymond Atherton and Francecca Pilkington, who all died as a result of disability hate crimes.Louise Regan, vice-president of the National Union of Teachers, said the resource was “going to be a really valuable tool for our members in schools, and also to educate themselves”.*The resource is a collaboration between the Living Archive of Learning Disability History Project (led by the Open University, working with Rix Research and Media and the University of Leeds), UK Disability History Month, Access All Areas theatre group, and the self-advocacy training organisation Advocreate. It has been funded by the Arts and Humanities Research Councillast_img read more

The new boss of Disability Rights UK DR UK has p

first_imgThe new boss of Disability Rights UK (DR UK) has pledged to do more to involve young disabled people in the organisation’s work, and improve its relationships with other disabled people’s organisations (DPOs) and grassroots campaigning groups.Kamran Mallick (pictured) took over as chief executive of the national, pan-disability, user-led organisation this month, following the retirement of Liz Sayce.His previous job was as chief executive of Action on Disability (AoD), an organisation he helped to double in size over nearly 13 years in charge.He says he has already been made “very much aware” by other disabled people since his appointment of concerns that DR UK had grown too close to the government.But in his first major interview since his appointment, he has told Disability News Service that he has no plans for DR UK to stop engaging with government.Instead, he will build on his own experience of “working round the table” with the local council, in Hammersmith and Fulham, while at the same time working closely with an influential and outspoken grassroots organisation, Hammersmith and Fulham Coalition Against Cuts (HAFCAC).He said: “We found a working pattern where HAFCAC were the vocal group within the borough and what AoD and I were doing was listening and supporting that group but [also] working round the table with the local authority.”He said it was a “balancing act” to be trying to influence the council and yet also “show people round the table the viewpoint I was coming from and the injustices of the impact on equalities and things that were happening to disabled people”.That dual approach with HAFCAC appeared to work.As HAFCAC’s Kevin Caulfield told an event held to launch new research on personal assistance earlier this month, Hammersmith and Fulham council has abolished charging for care services, ringfenced the funding disabled people had previously received from the Independent Living Fund, and set up an independent review of the decision by a previous administration to scrap the direct payments support service.But Mallick said there had to be a limit to working closely with government, or other organisations.He said: “It’s important to remember there is always a line that we draw where you say, ‘This is my line and I won’t cross that,’ where things are being done that are fundamentally wrong.“Having that red line is really important. It’s important to me, and I know it’s important to many [other] disabled people as well.”He is unwilling to say yet what those red lines might be, but he is clear about some of the areas where he believes the government has been wrong over the last seven years: the move from disability living allowance to personal independence, the closure of the Independent Living Fund, cuts to employment and support allowance, cuts to social care, and cuts to the government’s Access to Work programme.He said: “I am aware of some of the criticism levelled at DR UK and people have felt since they heard I was joining that they wanted to tell me those criticisms, and so absolutely I will be looking at those.“I do want to understand what the criticisms were, what the substance of that was, our position, DR UK’s position, and whether or not we would change that.”He said it was too early to say too much about how DR UK might change under his leadership, but he stressed that he wanted to build closer relationships with other DPOs and see the organisation work more closely with younger disabled people.There was also a hint – but no more – that he might take a tougher line on some issues, although he was clear that he wanted to continue to engage with the government.He said there might be a change of approach from DR UK on some key issues, and was “keen” to examine DR UK’s stance on some of those areas.Like Liz Sayce before him, he will draw in his work on his own lived experience as a disabled person.In his case, he spent his early years in a special school, before his parents managed to convince the local authority to transfer him to a mainstream school at the age of 14, just before he started his GCSEs.But that led to further barriers, both at school and afterwards, as he tried to build a career after graduating with a degree in business studies.After his A-levels, he made the decision to move away from home so he could live independently, and studied for his degree part-time while he worked with Hounslow council’s social services team in its performance improvement unit.This was followed by a year’s secondment with a local DPO, and a move to the spinal injuries charity Aspire, where he headed a national IT and training programme, before moving to AoD.While he joined AoD (or Hammersmith and Fulham Action on Disability, as it was called at the time), the organisation had a turnover of about £400,000, with much of this coming from the local authority.He focused in his time in charge on “creating a diversified portfolio of income sources and on growth”, and by the time he left, the number of staff had doubled from 12 to 24, and the turnover had trebled to £1.2 million, with local authority grants just five per cent of that.Four years ago, he changed the organisation’s remit to allow it to work across Greater London, so he could expand its employment service.Even though the council stopped funding its benefits advice service, he kept it going through funding from trusts and the use of AoD reserves.He leaves AoD at a time when his work on supported internships for young disabled people – which saw employment success rates of as much as 70 per cent – has just been recognised with a huge City Bridge Trust grant for Inclusion London to build on its work.The model he developed grew over seven years, from working with one private sector multi-national at the start to now working with six private and public sector organisations, offering 50 internships, with about 70 per cent of those young disabled people in work at the end of the year.Mallick believes it was the time he spent at AoD that has equipped him for the DR UK job, learning about both the barriers faced by disabled people and their positive attitudes to those barriers, and working with the local authority and local disabled activists to produce “positive change”.He said: “I found what I regard as very innovative solutions to some of the barriers people were facing.“I then changed the remit of that organisation (AoD) to be more regional rather than just one borough.”Now he says he wants to bring that knowledge and experience to a national organisation and “use that to influence what I hope I can do here”.His immediate priority is to learn about DR UK “and the broad spectrum of the areas that it is trying to work in, where it is being successful, where there is room for improvement”.DR UK, he said, is “led by disabled people, it’s user-led, so it has an incredibly important part to play.“I see it as being representative of disabled people across the country and ensuring we are listening to disabled people about what’s going on for them in terms of equality and rights nationally.“The thing I really want to do is ensure we remain relevant, and do that by encouraging young people to come in, and for us to start listening to young people” and “bring young disabled people’s voice into the work of DR UK so that they can influence what DR UK is about and what it does and focuses on in the future”.He contrasts this aim with his own upbringing as a young disabled man, when he had no contact with any disability organisations other than when he was attending a special school.He also wants to “bring DR UK closer to DPOs, so that we continue to hear from DPOs who are doing the frontline work, who are doing the day-to-day, who are experiencing what is going on locally, because that is where I have come from.“I have come from a DPO that I grew. I am very proud of that and I want to not lose connections with DPOs.“I think that’s something that would be of strength to the organisation so it has support from DPOs in what it is doing and saying.”This hope for closer working relationships also applies to grassroots organisations such as the Spartacus Network and Disabled People Against Cuts.He said: “I think it’s important to have relationships with those groups because they have a view, they have an opinion.“They have things that they want to be heard and I think it’s important that we do hear that voice and we do not cut that voice out.”He said he almost fell into the disability sector, forced into that area because of the barriers he faced while trying to find a mainstream job with his business degree, having “endless interviews” and “never really getting anywhere”.He “absolutely” sees this as discrimination, with employers “making assumptions about me based on how I looked as a wheelchair-user, people’s pre-conceived ideas of me, what I can and cannot do.“At that point, at a younger age, they [disability discrimination] weren’t the words I would have given it at that point because I didn’t have those words, but now looking back on it, absolutely, they were very much the barriers we all talk about that disabled people face.“So I experienced all those through schooling, in education and then in trying to find work and build a career for myself.”His schooling, he said, was a “very mixed experience” that he “would not wish on anyone”.He moved from being “looked after and almost cared for” at a special school, where although he made friends there was no formal curriculum and he did not feel he was learning or being challenged, to a mainstream school where he “enjoyed the challenge of learning” but faced bullying.He wanted to study physics, but the physics lab was up a flight of stairs, so he had to take a bus to another school for his physics lessons.He said: “My experience has helped form my belief in inclusive education as the right way to be educated at all ages.“I had huge challenges there, but that’s part of what built my character today.”last_img read more

Victim of fatal 24th St shooting remembered

first_imgAlthough Jesus Sandoval had spent the last six years of his life living with a friend’s family in Potrero Hill, the Mission – where the 35-year-old spent much of his youth – remained his stomping grounds.“He loved to go to the Mission and meet  friends. He’d come to the Mission to go out,” said Rebecca Muzquiz. For some six years, Sandoval had been living with her aunt and other family members in their Potrero Hill home. Sandoval was born on Christmas Eve of 1981, in Gilroy, California. While the families had known each other for years, during that time she and Sandoval, who went by the nickname Jesse, became close friends. During the day, she said, he worked as a mover’s assistant with a number of different moving companies – a job that would sometimes take him across the country. On Sunday, Sandoval headed to the Mission for a night out, according to Muzquiz who spoke with him at her aunt’s house that evening. Tags: 24th Street • Homicide • shootings Share this: FacebookTwitterRedditemail,0% 0%center_img “I remember Jesse asking me for hair gel before he went out,” she said, adding that he generally wore his long, curly hair tightly pulled back. That conversation took place around 9:30 p.m., said Muzquiz. It was their last. Hours later, at 2:30 a.m. on Monday, Sandoval was found by police outside of El Farolito suffering from a gunshot wound. He later succumbed to his injuries.  Police said he was gunned down outside of the popular late-night taqueria, just steps away from the 24th and Mission BART Plaza.Sandoval, whose parents were from Mexico, had a deep love for food and music from his culture, said Muzquiz.“I’m sure he was getting a burrito,” she said, speculating on what had taken Sandoval to the area on the morning of his death.  Police are investigating the shooting and have not released any details about the events that led up to it. No arrests have been made.On Tuesday, two candles and a bouquet of red roses propped up against a tree in front of the taqueria served to remind those who walked by the busy BART Plaza that a life had been lost there some 24 hours earlier. “Jesse was very loved,” said Muzquiz. “I don’t want him to just be a victim. He was somebody.”A memorial for Jesus Sandoval. Photo by Laura WaxmannSandoval was raised by his grandmother, Beatrice Miranda, with whom he shared a close bond until Miranda’s death.“She was all he talked about until the day he died,” said Sandoval’s biological aunt, who gave her name as Patricia. “He’s with his beloved grandmother now.”Muzquiz, the family friend, said that the news of his death had come as a shock to those closest to him.  Sandoval had no known enemies, she said, adding that he “did get in trouble here and there, but I don’t think it was anything major.”“My cousin didn’t want to believe it. He said, ‘Jesse is coming home,’” said Muzquiz, describing the moment her family received the news of Sandoval’s death. There, at her aunt’s home, Sandoval was considered family. “Years ago, he needed a place to stay and my aunt took him in like a son,” she said.While living with Muzquiz’ aunt, Sandoval took on household duties, particularly cooking. “His grandma taught him how to cook Mexican food, so he could cook off the charts,” Muzquiz said.He also formed a close bond with the family’s dog, a pit bull named Zeus, and proactively cared for him.During her recovery from knee surgery,  Muzquiz said that Sandoval would take her on “walking challenges” and care for her in other ways. “He would comb [my] hair,” said Muzquiz. “He was like the little brother that everybody wanted.” Passionate about dancing and music, Sandoval was known to sing along out loud to car radio tunes and break out in dance to rancheras. Sandoval was also passionate about traveling and according to his friend, did quite a bit of it through his job. “He’d send us pictures of him when he was in the snow. I’d be like, ‘Jesse, where are you now? He went to Washington, New York, Florida – he loved to go on long road trips with the moving company,” she said.Sandoval was also the estranged father of a little boy, whom Muzquiz estimated to be about nine-years-old. He lives out of state.“That was his goal, to get back in touch with his son,” said Muzquiz. “He wanted to be a part of his son’s life again.”Sandoval is survived by his son, mother, a brother and a sister, and numerous aunts, uncles and cousins. His family is asking members of the public who wish to contribute to the funeral costs to donate via a GoFundMe campaign.This story has been updated to reflect new information from Sandoval’s family. last_img read more

ROYCE Simmons thought Saints showed glimpses of ho

first_imgROYCE Simmons thought Saints showed glimpses of how he wants them to play during their 56-22 win over Salford on Friday night.His charges ran in seven first half tries to hand the City Reds their second loss of the new season.“I was pleased in parts with the performance,” he said. “We build a comfortable lead and then went away from a few things. When you are ahead you tend to want to move the ball to one side and another instead of going forward and we did that a bit in the second half.“A few times we made clear breaks and instead of just going for it, we waited for support. The support has to get to you so we will have to work on that a bit too.“I was really happy with the second 20 minutes before half time as we started to do the sort of things we wanted to do and play. That part of the game was good.“But I am a little disappointed they ran in 22 points; we set goals and targets at the beginning of the season and that is too many for us.”Because of injuries to Paul Wellens, James Graham and Leon Pryce, Saints made a number of changes which included Lee Gaskell’s second full start in Super League and places for Shaun Magennis and Tommy Makinson.Royce said: “I thought the youngsters did well and brought a lot of energy to the side which is what I asked them to do.“Lee hasn’t played much, probably about 15 minutes this season before he hurt his foot, but I felt as the game went on he got better. It was a good effort from him to play the full 80 minutes.“Magennis hasn’t done much training either and I thought he pulled off a couple of good aggressive tackles.“I thought Kyle Eastmond also showed glimpses of some form. He took the line on a bit more as the game went on and he will get better.“I know there is a lot of speculation around Kyle at the moment. As I have said in press this week we want to keep him here. He has great qualities and we have done everything we can. If he decides to go [to Union] then we will get on with life and bring someone through or perhaps chase another half. Of course we want it sorted out for everyone’s concern and hope it is shortly.”last_img read more

SAM Burgess has been named captain of the England

first_imgSAM Burgess has been named captain of the England Rugby League team.Burgess, who has played for his country 16 times (England 14 / Great Britain 2), will captain the side throughout the 2016 Ladbrokes Four Nations in the absence of the injured Sean O’Loughlin, who has been ruled out of the tournament through injury.Speaking about his appointment as captain, Burgess, said: “It is an absolute honour and privilege to be asked to captain my country and to lead this group through the Four Nations tournament. I want to thank Wayne for having the trust and belief that I can do the job and I am determined to do my best for this team.“Although I am captain on the field for this tournament, there are a group of leaders in this squad and I know that we will work together and as hard as possible to try to achieve success on the pitch for England.”Burgess, who plays his club rugby for the South Sydney Rabbitohs, is playing for the national side for the first time since the 2013 World Cup semi-final. He will captain the team against New Zealand, Scotland and Australia, in the last International tournament before next year’s Rugby League World Cup.Discussing the decision to make Burgess England captain, Head Coach Wayne Bennett, said: “I know the importance and pride that is placed on being captain of England. In Sam I believe we have got the right guy for the job whilst Sean is injured. He is a player and man who leads from the front and has the utmost respect from his teammates and fellow professionals.“I know how much it means to Sam to play for his country, he is a huge player across our sport and he knows how to inspire and get the best out of people. I am certain he will do a great job as England captain.”The 2016 Ladbrokes Four Nations featuring England, Australia, New Zealand and Scotland starts on Friday, October 28 and more than 50 per cent of tickets are priced at £25 or less. Buy tickets from rugby-league.com or call the Rugby League Ticket Hotline on 0844 856 1113 (calls to this number will cost 7p per minute plus your phone company’s access charge.)Full 2016 Ladbrokes Four Nations schedule is as follows:Friday October 28 (8.00pm): Australia v Scotland, Lightstream Stadium, HullSaturday October 29 (2.30pm): England v New Zealand, The John Smith’s Stadium, Huddersfield (GENERAL ADMISSION SOLD OUT)Saturday November 5 (5.30pm): England v Scotland, Ricoh Arena, CoventrySaturday November 5 (8.00pm): New Zealand v Australia, Ricoh Arena, CoventryFriday November 11 (8.00pm): New Zealand v Scotland, The Zebra Claims Stadium, WorkingtonSunday November 13 (2.00pm): England v Australia, The London Stadium, Queen Elizabeth Olympic Park, LondonSunday November 20 (2.30pm): Final, Anfield, Liverpoollast_img read more

Alleged gang members accused of violating injunction

first_imgAlfonoso McClendon and Qwanelle Ruffin (Photo: NHSO) NEW HANOVER COUNTY, NC (WWAY) — Nearly one month after the New Hanover County district attorney went to court and got a preliminary injunction against two dozen alleged gang members, two of them are now accused of violating that court order.On Friday, deputies arrested Qwanelle Ruffin, 25, and Alfonso McClendon, 24 in the 4700 block of Market Street.- Advertisement – Both are charged with violation of court order.On November 16, District Attorney Ben David was granted a preliminary injunction, which prohibits 24 members of the Folk Nation 720 Gang Disciples from gathering in public places, except for few exceptions. They can only be together at school, work, church, at counseling, or if they are immediate relatives.During the arrest, Ruffin also had heroin on him, according to the New Hanover County Sheriff’s Office.Related Article: Wilmington Police searching for man who exposed himself to teenHe’s also charged with:PWIMSD HeroinPossession of HeroinMaintain Vehicle/Dwelling Controlled SubstancePossession of MarijuanaPossession of Sch IV Controlled SubstancePossession of Drug ParaphernaliaResis/Delay/Obstruct Public OfficersRuffin is being held under a $500,000 bond. McClendon’s bond is $100,000.last_img read more

CFPUA currently unable to process electronic payments

first_imgCFPUA (Photo: Hannah Patrick/WWAY) WILMINGTON, NC (WWAY) — If you’re trying to pay your CFPUA bill with a credit card, you might run into a problem.CFPUA says it is currently experiencing technical problems with processing credit card or other electronic payments.- Advertisement – The issue is affecting payments made online, through CFPUA’s interactive phone service, and at CFPUA offices. Payments by check or in cash are unaffected.CFPUA says its staff is working with credit card processors to restore service. We will have more updates as they become available.last_img

I come as a pilgrim of Peace and Fraternity

first_img <a href=’http://revive.newsbook.com.mt/www/delivery/ck.php?n=ab2c8853&amp;cb={random}’ target=’_blank’><img src=’https://revive.newsbook.com.mt/www/delivery/avw.php?zoneid=97&amp;cb={random}&amp;n=ab2c8853&amp;ct0={clickurl_enc}’ border=’0′ alt=” /></a> The logo for the Pope’s visit to MoroccoThe logo for the Pope’s visit to Morocco In a video message sent to the Moroccan poeple ahead of his apostolic visit whish starts today, Pope Francis said: “I come as pilgrim of peace and fraternity, in a world which has great need of both” of it, like my predecessor Pope John Paul II.In the message, the Pope highlights the interreligious dimension of this trip, to a country where Catholics constitute 0.07% of the population. “In as much as Christians and Muslims, we believe in the Creator and Merciful God, who created men and put them in the world to live as brothers, respecting their differences and aiding their needs.”The Holy Father also pleads for a common commitment in favor of the environment. God “entrusted the earth, our common home, to us to safeguard it with responsibility and preserve it for the future generations.”The Pontiff also expressed his desire to encourage the Christian community and to meet with “the migrants, who represent an appeal to build together a more just and solidary world.” This meeting is planned at the headquarters of the diocesan Caritas.During the two days, March 30-31, the Pope will be in the capital, Rabat, where he will visit the Mohammed VI Institute of formation of Imams. King Mohammed VI and the country’s Authorities will welcome him.Tomorrow the Pope will arrive in Rabat, the capital of Morocco at 2.00 p.m. where he will be given an official welcome in fron of the Presidential Palace and then proceed for a courtesy visit to King Mohammed VI.Later on the Pontiff will meet with civil authorities, civil society, members of the diplomatic corp u the Moroccan people on the esplanade of the Mosque Hassan II, and address them.A visit to the Mausoleum of Mohammed V, followed with a visit to the Mohammed VI Institute for the Training of Imams, Morchidines and Morchidateswill preceed a meeting with migrants to be held at the premises of the diocesan greetings.On Sunday morning, Pope Francis will visit the Centre Rural des Services Sociaux of Temara and then proceed to a meeting with priests, religious, consavrated persons and the Ecumenical Council of Churches in the Cathedral of Rabat.After the Angelus and lunch, at around 3.00 p.m., the Pope will celebrate mass for the public. Immediately afterwards he will proceed to the airport to return to the Vatican. SharePrintcenter_img WhatsApplast_img read more

Microsoft to kill weak web certificates

first_imgAdvertisement The issue was partially addressed in August, with an optional patch in Security Advisory 2661254, following a series of security issues caused by certificate flaws.Now, Microsoft will make the stricter rules on encryption key length apply across the board next month, with some older certificates no longer showing as being from a trusted site.“Internet Explorer will show a warning similar to the one you would get for other SSL inconsistencies such as a ‘Certificate not signed by an approved Certificate Authority’,” said Wolfgang Kandek, CTO of security company Qualys. – Advertisement – “There are also other possible impacts in email.”For those who find they are using certificates with RSA key lengths of less than 1024 bits, those certificates will be required to be reissued according to Kandek, the issue is likely to be limited to relatively few certificates, but the impact on those sites will be significant.The change comes in response to the June Flame malware attack, when fake Microsoft certificates were used to spread the virus.Certificates are identifiers that show browsers that a website is what it claims to be, and have been seen as a weak link in the security chain, especially if the encryption key for the certificate is less than the 1024-bit standard.“Search older certificates out”Microsoft warned that websites should prepare for the update by studying existing certificates to avoid surprises when the October patch clicks into effect and outlaws 512-bit encryption.“Though many have already moved away from such certificates, customers will want to review their asset inventories in particular, examining those systems and applications that have been tucked away to collect dust and cobwebs because they ‘still work’ and have not had any cause for review for some time,” said Angela Gunn of Microsoft’s Trustworthy Computing programme in a blog post.“For those who find they are using certificates with RSA key lengths of less than 1024 bits, those certificates will be required to be reissued with at least a 1024-bit key length,” she said. “The most up-to-date security practices recommend 2048 bits or even better.” Source:PC PROlast_img read more

Shazam Announces a New Initiative Built for Advertisers Shazam for Brands

first_imgAdvertisement Shazam, the world’s most popular app for connecting artists and fans, today announced the launch of Shazam for Brands. Shazam is known by consumers as the standard in music recognition, and will now unite brands with its global audience.The company is an ecosystem of hundreds of millions of global users, all of them making a personal connection to content through the app.As a result, Shazam’s credibility within the music industry is born out of the fact that its hand-raising data influences radio plays, music sales and streaming revenue for artists. Shazam users are passionate, active, engaged and in abundance – in over 190 countries at home, bars, stores and stadiums, Shazaming where brands already exist. – Advertisement – Brands can now leverage data-driven storytelling to produce their own content.“We are launching Shazam for Brands because we believe Shazam is uniquely positioned to become the default platform for connecting the mobile world with the real world,” said Greg Glenday, Chief Revenue Officer, Shazam.“This began with music identification, and has allowed us to be the first to occupy invaluable real estate on smartphones around the world. Today’s launch introduces new technology and content tools for brands to utilize data and engagement in a way defined by the very audiences they seek.”Earlier this month, Coca-Cola launched its “Share a Coke® and a Song” campaign, which uses the first-ever Shazam-enabled bottles. When consumers scan lyrics on specially marked bottles and signage, they can record a digital lip-sync video and share their creations on social media with the hashtag #ShareaCoke.Shazam for Brands will also be the official music partner of the 2016 Cannes Lions, the eight-day consortium of creative inspiration, advertising, celebration, education and networking, attracting over 15,000 delegates from around 100 countries. At Cannes, our advertising and business development teams will highlight how Shazam humanizes the brand experience.“In the year that we launch Lions Entertainment, we’re delighted to have Shazam on board as a partner,” said Philip Thomas, CEO, Lions Festivals. “Their ‘Sound of Cannes’ activation is set to be an exciting showcase of Shazam for Brands and we’re looking forward to putting this in front of the Cannes Lions delegation which is made up of the entire creative communications ecosystem.”Shazam for Brands creates a seamless engagement from the time consumers Shazam up to the moment they receive a result. The new offering creates new specific ad units customized for brands, and it will launch with a core toolset to help advertisers engage audiences, including:Shazam Data Insights: Shazam recognizes the unique engagement data it brings to the marketplace, and is heavily invested in helping partners leverage those learnings. The company has expanded its data offerings to brands, by focusing efforts on analyzing consumer engagement with content. Shazam Data Insights opens the door to unparalleled advertising opportunities, whether it’s predicting hits and giving partners an early opportunity to associate with up-and-coming artists, or measuring the effectiveness of a brand’s message through analysis of behavioral patterns.Shazam Branded Content: Shazam has become a music-industry standard in data and predictive behavior based on its fan-built engagement, originating from consumers seeking more information about content they already love. Shazam Live Events and Shazam Next Generation promotions will to tap into these thriving relations to create branded content, starting with our first live, sponsored events in 2016.Shazam Brand Connect: In addition to the global reach of in-app media, Shazam helps brands reach consumers in new and unique ways. One primary element will be Visual Shazam, which allows consumers to scan real-world items such as print ads, packaged goods, displays and more. Another technology utilized by brands will be Beacons and Audio Watermarking, which have unlocked the ability for any live event to become “Shazamable.”Shazam for Brands launched with invitation-only events on April 20, 2016, in New York City and London featuring special musical guests.last_img read more